Expert in Elevated Digital Media for
Professional Services, Premium Brands,
Luxury Resorts & Hotels

Expert in Elevated Digital Media
for Professional Services,
Premium Brands, Luxury Resorts
& Hotels

Welcome to Curate Collective

Curate Collective is a boutique marketing agency grounded in creativity, collaboration, and the art of storytelling.
 
Founded in August 2020 by Shafraaz Dossa, Curate Collective emerged during a time of global uncertainty with a bold vision: to give brands a voice that resonates and endures in the digital age.
 
What began as a small team of inspired storytellers has evolved into a refined collective of Visual Directors, Brand Strategists, Social Architects, and a visionary Fractional CMO, each dedicated to crafting experiences that move people and elevate brands.
 
Today, Curate Collective is a trusted partner to some of Edmonton’s most distinguished companies, and now brings global experience through collaborations with prominent luxury hotel brands, shaping narratives that embody sophistication, purpose, and lasting impact.

Recognized. Trusted. Proven.

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Fractional Services

Our fractional services provide you with expert marketing leadership on demand. Whether you need strategic direction, brand management, or campaign oversight, Shafraaz acts as an extension of your team, offering the expertise of a full-time CMO at a fraction of the cost to drive growth and success.

PROFESSIONAL DIGITAL MEDIA

Curate Collective is home to World-Class Videographers, Drone Pilots and Photographers. Collectively, we have over 20 years of experience producing digital media for Luxury Brands and Global Companies. Regardless of your project, we have the skillset and experience to produce powerful digital assets for your Brand.

Branding

Our branding services create a cohesive identity that captures your essence and resonates with your audience. From logo design and brand messaging to full visual identities, we craft strategies that elevate your brand, ensuring it stands out, tells your story, and leaves a lasting impression.

Website Development

Our website development services deliver stunning, high-performing websites tailored to your brand and goals. We create sites optimized for speed, mobile responsiveness, and SEO, ensuring your online presence captivates visitors and converts them into loyal customers.

Search Engine Optimization (SEO)​

Our SEO services are designed to boost your online visibility and drive organic traffic to your website. From keyword research and on-page optimization to technical audits and backlink strategies, we ensure your site ranks higher in search results, attracts the right audience, and delivers measurable growth.

Social Media Marketing

Our team crafts tailored strategies designed to engage your audience, amplify your brand’s voice, and deliver measurable growth. From creating captivating content and managing day-to-day interactions to executing targeted ad campaigns, we take a hands-on approach to ensure your social media presence is not just active but impactful.

AI Consulting

From automating routine tasks and analyzing audience data to creating smarter ad campaigns and tailored content, we make AI practical for your business. The goal is simple: save you time, amplify your reach, and ensure every interaction with your brand leaves an impact.

Shafraaz Dossa

Our Approach

Our approach is rooted in genuine collaboration. We take the time to truly understand your brand, its story, vision, and the people it speaks to. Every strategy we create is thoughtfully tailored, blending data-driven insight with the artistry of storytelling to bring your brand’s essence to life.
 
Whether we’re shaping your identity, curating your social presence, or designing your digital home, our purpose remains the same: to deliver meaningful results while staying true to what makes your brand undeniably yours.

Testimonials